Turbit Podcast, Episode #2: The Human Side of AI – Customer Success in Wind Energy
- Patrícia Midori Junginger
- 7 days ago
- 3 min read
In the second episode of the Turbit Podcast, CEO Michael Tegtmeier welcomes Andrea Bilbao, Head of Customer Success, to explore how human collaboration and technology intersect in the wind energy sector. With her background in industrial engineering and passion for sustainability, Andrea shares valuable insights on building bridges between AI solutions and real-world implementation.
Beyond Technology: The Power of Collaboration
While AI and technology play crucial roles in optimizing wind operations, Andrea emphasizes that successful implementation depends on effective collaboration among stakeholders:
Multiple stakeholders – Operators, asset managers, OEMs, service providers, and now insurers must work together
Neutral data-driven insights – Help bridge communication gaps between parties with different interests
Trust-building – Technical capability alone isn't enough; relationships matter
The Evolving Role of Customer Success
Customer success in wind energy requires a unique blend of technical understanding and relationship management:
Clear goal alignment – Defining success metrics and desired outcomes from the start
Technical context – Understanding the complex world of wind turbines and operational challenges
Communication facilitation – Helping translate technical insights into action
Trust-building – Creating an environment where data-driven decisions are embraced
"In the beginning, it was challenging to even know that I don't know as much as our customers do, but still enhance the value that I can provide," Andrea reflects on her initial experiences in the industry.
The Ideal Turbit Customer Profile
The most successful wind operators working with Turbit share key characteristics:
Forward-thinking – They recognize the industry's changing landscape
Risk-aware – They understand that operational risks are rising
Adaptable – They're willing to evolve their workflows
Curious – They embrace new approaches to problem-solving
Andrea notes that these customers share a recognition that "things need to change if they want to continue, or to remain in the wind energy industry and remain successful."
From Reactive to Proactive Operations
A core challenge in the wind industry is shifting from reactive to proactive approaches:
Resource constraints – Limited workforce handling expanding turbine fleets
Rising complexity – Modern turbines require sophisticated management
Data utilization gap – Valuable information exists but isn't always accessible
Maintenance optimization – Moving from emergency repairs to preventive care
"It's a process. We cannot expect that this change of mindset is going to happen from today to tomorrow. It's just about taking those small steps," Andrea explains about guiding customers through this transition.
The Future: AI-Enhanced Human Connections
As AI and automation handle more routine tasks, the human element of customer success evolves:
Information becomes less of a barrier – AI systems make data readily available
Focus shifts to relationships – Trust, understanding, and collaboration take center stage
Personalization deepens – Tailoring approaches to individual customer working styles
Efficiency increases – Meetings become more purposeful and value-driven
Michael notes a fundamental shift: "In the future it will be less about information. Information will be a commodity. Or in other words, you can also say IQ. So the basic mathematic intelligence will be less and less important and it will become more and more important—the EQ, the emotional intelligence."
An Industry in Transformation
Andrea takes pride in being part of a changing industry landscape:
Increasing gender diversity – Seeing more women enter traditionally male-dominated fields
Building a dedicated team – Expanding customer success capabilities at Turbit
Creating new collaboration models – Including insurers in the wind energy ecosystem
"I'm very happy to be taking the first steps towards creating a team here at Customer Success," Andrea shares. "I'm also quite proud of being part of this increasing female presence in the industry."
Listen to the full episode to discover more about the human side of AI implementation and how customer success is powering renewable innovation:
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